|Why should I contact a real estate
Julie Garton-Good, GRI, DREI
Q:We're thinking about putting our house on the market and wonder if
it's worthwhile contacting a real estate salesperson. What exactly would the
salesperson do to earn the commission?
A:A good real estate salesperson is worth the commission many times
over. When you hire a salesperson, you receive assistance in three primary
areas: property evaluation, marketing and contract negotiation.
The salesperson will assist you in determining the proper
list price for the property, as well as inform you how to prepare the property
for showing. This would include suggesting minor repairs and cosmetic fix-ups
which would be important in attracting a buyer.
The salesperson can determine how to best advertise the
property, pre-screen buyers and qualify them financially. This frees the seller
from being housebound, waiting for the prospect who fails to keep an
appointment. It also assures the seller that only qualified buyers are touring
When the offer is made, the salesperson's services really
pay off. The salesperson will help the seller evaluate the strength of the buyer
and the offer, analyze the terms and conditions of the contract and bring the
sale to a successful closing.
If you're confused about which of the many brokerages would
be best to sell your house, screen several with these questions: Have you sold
properties like this before? Will you provide a marketing plan so that I will
know what to expect? What steps do you take to make sure that prospective buyers
are prequalified and prepared to buy?
If you don't feel comfortable with a particular agent or
brokerage, don't do business with them. Building strong communications between
the seller and the company is vital to a successful sale.
Lastly, look for a Realtor® to market your home. This
professional not only belongs to the industry's largest professional trade
association, the National Association of Realtors® and its state and local
affiliates, but is a salesperson who agrees to adhere to a professional Code of