|Selling homes on the information
Julie Garton-Good, GRI, DREI
are considering listing our unique home with a real estate company that has an
impressive website and does international marketing. Does the World Wide Web
really generate real estate sales?
with other advertising tools, the World Wide Web does generate some real estate
sales. Reports from brokerages find that it's especially effective in reaching
relocating buyers and international buyers, and answering questions about
services, schools and leisure activities in communities. This could be good if
your home is "one of a kind," requiring a special type of buyer.
But presence on the web is just one part of any marketing
campaign a brokerage would use. First, focus on finding a company (and a listing
agent) that specialize in marketing property like yours. Ask for documentation
on the number of these homes sold, personal references from sellers as well as
marketing plans they've used to generate sales. The agent should be able to tell
you why a certain strategy is used, what works -- and what doesn't -- as well as
design a personalized marketing plan to generate buyers.
It's possible that the brokerage's strategy would include
marketing on the Internet. If so, visit the site yourself. If you were a buyer,
what would your response be to what you see?
The bottom line is that cybermarketing should not be a
brokerage's sole strength. No amount of international exposure will compensate
for personal attention and contact from the agent. Information sharing and
communication between the seller and the salesperson are still foremost in
putting sales together.