|Yard sign tricks of the trade|
Garton-Good, GRI, DREI
Q:Our home has been on the market for quite some time. Yesterday our
salesperson changed the position of the yard sign to face in another direction.
Is this a type of marketing strategy?
A:The agent's strategy is one of the oldest yet potentially most
effective strategies for breathing life into stalled listings. Studies have
shown that by changing the position of the yard sign, you can attract more
attention to a property.
When a yard sign sits on a property for a month or more, it
becomes part of the landscape of that property. This defeats the purpose of the
sign which is to attract interest.
By changing both the physical location of the sign (from one
corner of the property to another), as well as the direction the sign is facing,
it looks new again. In fact, after changing the position of a sign, I've had
potential buyers call to inquire, "When did this property go on the market?
I just noticed the sign today!"
The next time you speak with your salesperson, ask him why
he changed the yard sign. He may want to attract interest from local traffic
that travels the side street (since most signs are initially placed facing the
primary street.) In addition, be sure to point out any other potential sign
locations you feel are highly visible. It could take just one person -- the
right person -- seeing the sign to get your house sold.